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Search Engine Optimization
Search Engine Optimization (SEO) is the art of designing and marketing a website to ensure that it has the highest position in the major search engines, such as Google, Yahoo and MSN; and it is the single most important aspect of web design.
Pogoda Studio researches your key words and phrases to determine what will provide the best results for your target audience. We then optimize your content to ensure that your website has all of the necessary criteria to assist in driving relevant traffic to your site from major search engines. We can also assist with the planning, implementation, and management of Pay-Per-Click Advertising campaigns, thereby formulating a strategy to create and hone an effective online marketing campaign for your business.
Organic
A large majority of internet users use search engines to find what they are looking for. Pogoda Studio (Pogoda Studio) organic search engine optimization (SEO) services enhance your websites positioning and increases your visitors on search engines such as Google, MSN & Yahoo! Pogoda Studio can add this service to any new website projects, re-design website projects, or any other non-Pogoda Studio website.
Your SEO project will be dictated by the competitive nature of your marketplace (your competitors), your websites relevant content and design.
Why optimize your website?
- It will reduce marketing costs because Organic means FREE!
- It will increase sales or leads to your website
What can I expect with an SEO project?
- An increase in traffic to your website
- Better positioning of your website in Google, MSN and Yahoo!
As a result the money you invest in your website TODAY will bring your business an effective Return On Investment.
Pay-Per-Click
If you website isn’t ranking anywhere or it’s new and you are trying to break into the market, a good place to start is with Google Pay-Per-Click (PPC). PPC is a way to get higher positioning of your website on search result pages by bidding on the position. The best part about PPC is that you can pay as much or as little for the advertising, and you don’t pay unless someone clicks on your website. PPC is a good way to increase traffic to your website which in turn will increase your organic positioning; once you are satisfied with your organic ranking you can stop the PPC campaign.
So how does PPC work?
- Pogoda Studio brainstorms your keywords and creates your ads
Keywords are the words or phrases related to your business that people would type in when searching for your type of business on the internet.
- Your ads appear on Google
We setup your campaign and when people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
- You attract customers
People can simply click your ad to make a purchase or learn more about you.
- You get reports to monitor your campaign
We will review your campaign on a weekly basis and provide you with a monthly report so you can see how your campaign is going.
- Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed. The amount you pay for AdWords is up to you – so you never pay more than you budgeted for that month.
Don't see what you need? Contact Pogoda Studio for more information.
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