Logo Design & Branding

Putting the cart before the horse. Letting the tail wag the dog. Marketing your company without a clearly defined brand. Some things just don’t make sense.

Pogoda Studio creates brands that empower your marketing efforts, and we deliver marketing design and strategy that leverages and strengthens your existing brand. Our emphasis on the cooperative relationship between branding and marketing is what makes us different from other graphic design firms.

Pogoda Studio offers two types of logo services text based and graphic based.  A text based logo is your company name is a specific font, and colour; sometimes with some font manipulation to make it unique. A graphic logo also has a graphic, image, picture in addition or instead of your company name. Here are a few examples of both types of logos.
(the following logos are only meant as examples and were not designed by Pogoda Studio)

Naming

When is a word not a word? When it’s a brand.
Brand names can transform the literal meaning of a word to be far more than a dictionary definition. Whether descriptive, suggestive, coined or arbitrary, names become charged with emotions and associations. In a single word they define the values, experiences and perceptions of your business, product or service. Pogoda Studio creates names that have the power to generate strong emotions, define your business, and build your brand.

Logo Design

A picture is worth a thousand words.
The logo is how your company visually establishes a standard for how it is perceived. A good design is not just about image and aesthetics; it’s about maximizing experiences, simplifying information, simplifying productivity and sometimes saving money.